About Istanbul Economy Research
Istanbul Economy Research is a market research and big data analytics company that brings together conventional and digital surveying tools to support you with your research question. We collect and analyze offline and online data through a robust approach, combining quantitative and qualitative methods, and classical and innovative research methodologies.
Our team is made up of industry specialists and economists to bring you the latest technology in data collection and its analysis. Our goal is to be your "research partner" that will always be at your disposal, where there is a need for market and public research.
What we do
IER provides its customers both domestic and international and from public and the private sector, with services in the following areas:
We collect and analyze offline and online data through a robust approach, combining quantitative and qualitative methods, and classical and innovative research methodologies.
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Household surveys collect comprehensive and diverse socio-demographic data pertaining to conditions under which people live, helping correct identification of issues and devise tailored solutions.
Firm level surveys
Firm level surveys reveal significant information necessary to devise effective policy advise and designing projects that support private sector growth. IER conducts carefully designed and implemented targeted field firm level surveys, providing you with analytically tractable responses. Our team comprised of economists, academics, and sector specialists ensures meticulous use of scientific, globally benchmarkable research methodologies, and high-quality analysis of survey results within context.
Economic research provides valuable input into the data-based policy development processes of both central and local public administrations. Economic policies differing between regions reveal an urgent need for the correct identification of issues. With its extensive experience in economy policies, our company provides all services from survey design to results analysis and the development of policy proposals.
In an intensifying competitive environment, service performance and customer relations are more important than ever. Shadow Customer Surveys give you the opportunity to learn about your customers’ real experiences, enabling you to measure your service performance and customer relationships in the most successful and cost-effective manner. Our research is capable of identifying in a timely manner the weaknesses in your customer relations. This assures you are able to quickly address these issues, offering a key advantage over the competition.
Focus group is a qualitative research technique that allows you to derive insight from a small, representative sample of your target group through professional moderation. We provide quality solutions to all stages of focus group research processes, with our Consultant Team of sociologists, anthropologists, behavioral scientists, sector specialists and economists.
We conduct online surveys across Turkey with representative samples produced through MPTracks® smart segmentation. Online surveys allow you to measure your audience’s preferences in a quicker manner and with a larger sample in comparison to conventional research methods. The cost-efficiency of online surveys renders frequent repetition possible. Online surveys can be used to:
Political surveys reveal valuable insight to the opinions of the society on the dynamics and the rapidly changing agenda of Turkey. Through our vast field experience, dynamic database developed and maintained over the years, and team of specialists, we create the most accurate samples for your research in the shortest time, and provide you with a multi-disciplinary, context-specific analysis of the results. Our large and dynamic database allows you to measure any variable within geographical areas as specific as neighborhoods, as well as age groups, gender, or financial income.
MPTracks® is Istanbul Economy Research’s proprietary software which performs big data analysis using artificial intelligence and machine learning techniques to analyze data collected from the Internet.
What sets us apart